Start with the mechanics.
Before the screens: rules, incentives, edge cases, constraints, and what the user is actually trying to do.
Profile
I came to product design through finance, operations, and research.
I design products, systems, and brands for teams working through difficult technical or institutional problems.
That means understanding the mechanics, shaping the interaction, setting the visual language, and staying close to production. I'm most useful when the problem is still messy and the team needs someone who can make it concrete.
How I work
The job is to help the team make better decisions, then make those decisions visible in the product.
Show the reasoning.
Models, prototypes, and clear writing make decisions easy to inspect, challenge, and improve.
Stay close to the build.
I use code and AI tools to test ideas, inspect constraints, and work directly with engineering.
Experience
From financial operations and public-service research to product and brand design.
Sorella Labs / Angstrom
Lead Product Designer
Product strategy, flows, information architecture, high-fidelity UI, and detailed specifications for DeFi market infrastructure.
Asymmetry Finance
Lead Designer, contract
Product and identity across interface, marketing, motion, and product education.
Dev House Labs
Senior UI/UX Designer
Figma design-system leadership and product design across five applications in an L1 blockchain ecosystem.
Blink Finance
Design Consultant
Design system, style guide, product flows, and interaction direction for a leverage-trading MVP.
Thinking Big
UX Designer, private contractor
Public-sector service design, research, facilitation, usability testing, diary studies, and enterprise prototyping.
Earlier
- Geometry Global / Ogilvy — digital, editorial, campaign, and UI design
- Storm Basketball — marketing strategy and creative production
- CGI — application operations, change management, QA, and user support
- Invesco — financial operations and client relations
- University of Prince Edward Island — UX, systems, digitization, web, metadata, and QA
Education
University of Prince Edward Island
Bachelor of Business, International Finance
Minor in Economics
Selected credentials
- IBM Enterprise Design Thinking Practitioner
- IBM Enterprise Design Thinking Team Essentials for AI
- HubSpot Academy Inbound Marketing
- Matilda “Tildy” MacMillan Good Mentorship Award
- CGI APPLAUD recognition for partnership and quality
Elsewhere